Big Soda is trying to mislead you. Overwhelming evidence supports Measure Z – not just one cherry picked study. Facts don’t lie. Read more about the positive research on programs like Measure Z. 

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Look at what the research shows:

• Equity in Sweetened Beverage Tax Policy | Healthy Food America

• A SSB Excise Tax in California: Projected Benefits for Population Obesity and Health Equity | Choices 2023

• Report: California: A Sugary Drink Excise Tax | CHOICES 2021

• Sweet Lies Campaign | Start Healthy Living Hawaii State Department of Health

• Sweetened Profits: The Industry Playbook to Fight Sweetened Beverage Taxes | Global Health Advocacy Incubator

• Soda tax associated with drop in children's weight | Kaiser Permanente

• Outcomes Following Taxation of Sugar-Sweetened Beverages | JAMA Network

• Global producer responsibility for plastic pollution | Science Advances

• Changes in Dental Outcomes After Implementation of the Philadelphia Beverage Tax | Pub Med

• Sweetened beverage taxes: Economic benefits and costs according to household income | Pub Med

• Sugary Drinks: A Double Whammy for Teeth

 

In the news:

• Measure Z: Why the sugar-sweetened beverage tax is a health and equity win for Santa Cruz

• Commentary | SC soda tax will help combat childhood obesity – Santa Cruz Sentinel

• Santa Cruz Works | Yes on Measure Z

• SF Ethics Commission staying out of war of words over soda tax | SF Chronicle

• Seattle's sugary-drink tax: do it for our kids | Seattle Times

• Sweet success Seattle’s sugary drink tax is reducing health inequities | Seattle Times

• Big Soda's tax claim falls flat with grocers | SF Chronicle

• Grocers Are Caught in the Middle of Soda Wars | NBC Bay Area

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